Our Brands
Imps&elfs originated in 1977 as a modest children's label without frills and fancies, which
concentrates on the shape of the child. Fons Cohen is the owner and founder, and Jacqueline
Streng the designer. The collection is divided into newborn and a toddlers line, which is on
sale here at BABYLOVE.
The head office, design studio and Imps&elfs flagship store are established in South
Amsterdam.
Imps&elfs work with MADE-BY to clean up the production process. The ultimate goal of this
cooperation between fashion & fair trade is to produce clothes that are 100% child labour free
and made from organic cotton.
HTM GROUP the company behind MINI A TURE and WHIITE was founded in 2002. In 2007 the
design team behind MINI A TURE got new members in order to continue the development of
the brand and the four yearly collections, however still founded on the same idea; Designing
clothes that reach beyond the Danish borders, clothes that is international in its look but at the
same stands the hard wear and tear of children. This unique combination has made MINI A
TURE an increasing success ever since.
The main part of the MINI A TURE collection is created to active boys and girls who love to play,
run, climb trees, build sand castles - in other words live and act like children. The other, smaller
part of the collection is more festive with lovely dresses and handsome knitwear.
Interesting, original and beautiful details is a trademark for both collections, as for MINI A TURE.
The playfulness and humour shows in the choice of materials and mix of colours.
The fabrics are always the best quality to ensure maximum durability and are tested every
season. Business partners are handpicked with the same care to ensure quality in clothes and
production. Altogether the MINI A TURE look is colourful, joyous and naive just like children.
Not children, not grown up, but cool yet made for playing.
HTM GROUP is built on a philosophy of sustainable resources, not only within the company,
but also reaching as far as the production sites. Social responsibility is closely connected to
this philosophy and is more than a buzz word for HTM GROUP; acknowledgements of how to
obtain the best working environment.
Furthermore, it is crucial to HTM GROUP that charity is not something done once a year, but a
lasting hand reaching out to people in need helping them to help themselves. Therefore HTM
GROUP has chosen to support an Indian orphanage run by Dane Yrsa Gruning. As a result
clothing to wear or sell and financial aid are regularly sent to the Sunway Children's Home that
depends on this support.
Anne-Claire Petit (1962) studied industrial design in Eindhoven. With her predilection for
fashion in general, and fabrics, bags and shawls in particular, Anne-Claire began to attract
attention with her designs for the accessories department of Esprit.
After four successful years working for the international label, it was time to elevate her
inspiration and creativity to a higher plane. The designer began her own label under the name
anne-claire petit accessories.
The accessories from the first anne-claire petit collections easily found ready buyers within the
Netherlands. But in just a few years, the collections began to spark the interest of international
buyers as well. The designs burst onto the European and Japanese markets and anne-claire
collections are now sold in hundreds of boutiques and department stores in twentyfour
different countries.
Since 1999, Anne-Claire's sphere of activity has shifted to original interior and children's
designs. The colourful accessories are divided into the 'New Born' collection, a children's
clothing line, the stuffed animal family and an interior collection.
What hasn't changed is the recognizable style of anne-claire petit accessories. It is a timeless
signature that is especially typified by craftsmanship, natural fabrics and distinct use of colour.
100% Organic
We currently source our certified organic cotton from two organic cotton suppliers, with whom
we work very closely. When it is available, we use certified Fairtade cotton, and when it is not
available we are nevertheless confident that our cotton is fairly traded (meaning that farmers
are paid a reasonable and normally premium price for their cotton, and are not exploited in the
process). All of our cotton from both suppliers is certified organic by one or more of the
following:
SKAL: SKAL is an internationally recognised (Dutch) body, which ensures that the cotton is
grown organically, and that the processing (spinning, weaving, washing, dyeing, etc) is
undertaken in an environmentally responsible way.
IMO: Both of our stockists are also certified by the Swiss organic certification body, IMO.
GOTS: Our cotton also adheres to the new GLOBAL ORGANIC TEXTILE STANDARDS.
Soil Association: We have recently become certified by the The Soil Association and this covers
many of our products. We hope it will very soon cover our entire range.
Our dyes: The dyes used on our fabrics are not organic themselves, but meet the Oeko-tex 100
standard, which protects against harmful substances. They are also covered by the
obove organic inspection processes.
Made in England
We are passionate about supporting the local textile sector and workers. The majority of our
range is manufactured in the UK, at a small factory just outside Nottingham. We have worked
with this factory since we started and have a close working relationship, which allows us
flexibility and excellent quality control. We have watched the factory struggle to survive the
rush to off-shore manufacting, and we are committed to working with them. This gives us the
confidence to know the conditions under which our garments are being manufactured and we
believe that the quality they produce is unbeatable. We are delighted that the factory has been
approved to make our clothes by the Soil Association.
Made in India
A small part of our collection is manufactured by a Fairtrade Foundation approved factory in
India. We have visited the factory and are confident that they have good social and
environmental standards. The factory grows its own cotton, some of which is also certified by
the Fairtrade Foundation. While we support the efforts of the Fairtrade Foundation in
developing countries, we are also passionate about supporting the UK textile sector and
workers, and have a commitment to manufacturing the majority of our range in the UK.
Katvig is the story of the little company that in just five years has grown throughout Denmark's
borders with our special and contemporary designs for children. From the first Katvig™
Collection the aim has been to attract fashion conscious parents and the classic stripes are
now being worn by children of all ages. However, Katvig is much more than stripes and apple
prints and has therefore long been established as one of Scandinavia's leading children's wear
labels. We sell clothes to countries such as Greenland, Sweden, Norway, Finland, Holland,
England, Spain, Germany, Japan and of course BABYLOVE.
Katvig's designs are courageous and dare to be unique. The methods of production are now
being refined. We are actively looking at all areas of production to eventually attain
manufacturing processes that are as green and sustainable as possible. It applies to
everything from environmentally friendly fabrics, sustainable choice of materials, handtags,
bags and boxes, and the recycling of boxes for dispatching products.
Piccalilly is a Yorkshire Dales run business, founded by Hannah Evans in 2006. Hannah
studied film at the Royal College of Art and Piccalilly was launched after the birth of her second
child. Piccalilly is an ethically conscious brand and we have been leading the way producing
stylish socially and environmentally responsible baby clothes and children's clothes that
are colourful and modern in design. As a forward thinking business we are committed to
trading fairly with suppliers throughout the supply chain whilst also working towards
environmental best practice. We don't claim to do things perfectly but on a day to day basis
make progress to find better solutions to what we do.
From New York, designer Emily Wang’s Lucky Wang line is stylish and comfortable. The
clothes are effortlessly stylish, made for cool kids. The kimonos come packaged in a funky
sushi box making this line a great gift idea too.
Anthroposophic and Homeopathic Medicines and Natural Bodycare
Weleda was founded in Switzerland in 1921 by a Dutch medical doctor Ita Wegman and the
renowned philosopher Rudolf Steiner. Weleda was established in the UK shortly after in 1925.
Our aim is to help everyone, old and young, to restore health and maintain wellbeing. We are
committed to doing so naturally, ethically, safely, without animal experimentation and without
damaging the environment. This is not a marketing ploy but a way of life and is deeply rooted in
all aspects of our business. These beliefs affect every decision we make at Weleda.
Franck & Fisher: Our vision is to create unique design for children and those young at heart.
Fashion trends, vintage images, impressions from travelling, and childhood memories are main
sources of inspiration. The graphic and naive shapes with few and carefully chosen details,
gives this concept its unique and humorous expression that often makes us smile
Our priority is to aim for a high standard in our quality, this being production, delivery and
service. We see our product as a new representative of the classical Danish design tradition.
Production is in the Far East. We believe in fair trade and have great attention to our
relationship to our suppliers and their employees.
Annemarie Franck graduated as a fashion designer from the Danish Design Academy in 1988.
After a number of years as a designer for the garment company In Wear and after a career as a
freelance designer for among others Bestseller, Signal, Lego, Brio and Rice, she is now in
charge of the creative concept of Franck & Fisher.
Charlotte Fisher’s educational background is business economics (University of Århus) from
1990 and an MBA from France in 1993. After several years in various administrative positions,
she is now head of administration and sales for Franck & Fisher.
Franck & Fisher was established in 2004
WE ARE a national charity supporting adults with learning disabilities, mental health problems
and other special needs. We support people in their home life, work, social and cultural
activities through our 11 urban and rural communities in England and Scotland. We make toys
to help support our communities too.
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Designed By: Ben Cuenco